measure
PayPal and X.commerce Identity
Blending my interaction design muscle with my visual design prowess to make shopping online fun and pleasant
- Developed an adaptive and responsive grid system, that leveraged time-tested design geometry, for rapid production
- Created a UX and UI design pattern language resulting in a component framework for all Identity group user interfaces
- Conceived a "bootstrap" type HTML, CSS and Javascript strategy for Lean and Agile product development
Commemorative Brands Inc.
Created the user experience of a 70-year-old company's first foray into eCommerce
- Crafted a shopping experience that balanced the off-line needs of sales reps who were fearful of online sales with the business requirements of first-to-market strategy, leveraging the Magento eCommerce platform
- Looking to web-to-print competitors like Snapfish, Shutterfly and TinyPrints designed a photo graduation announcement web application that leveraged CBI's scholastic expertise
LIM, a Morningstar company
Led the user experience and user interface design of browser and software-based applications
- Devised a faceted navigation to solve eCommere challenge of traversing a massive collection of time-series data
- Conducted user interviews producing wire frames and prototypes to design a Microsoft Excel add-in
- Streamlined internal user tools by designing a modular UI for each that integrated user experience
- Created new data visualization design for a commodity dashboard, after extensive user requirements analysis
Springbox Interactive
As a senior UX designer at Springbox Interactive Marketing, I developed targeted online strategies
- Reduced call center volume by applying IA and UX strategies to the PGi Online Customer Service Portal
- Led a team which researched and designed a successful social hub targeting GenY for Dell Computers resulting in an additional $1.4M project and a 20% increase in revenue
- Provided art direction and created the Designed for Dell flash site-let targeting GenY and X. Developed storyboards, set and directed a photo shoot creating a unique aesthetic
- Optimized the main Dell Facebook fan page: increased page-views to over 274K with 1,913 wall posts Launched a Dell Lounge fan page: grew fan base to 42.5K in less than 6 months
- Fashioned a whimsical campaign to Adopt a Mini: Over 5.5K tweets during the contest, 2K+ TwitPic views, 13.5K+ YouTube views
- Originated the idea of a Swag Arcade to provide a giveaway platform to attract new opt-ins and widen brand awareness: Over 215K entries,15K page views and 2K opt-ins
- Devised a custom community site, Dell Lounge, built on a tag based architecture with unique content targeting hip GenY And GenX men and women. Increased daily traffic from 300 visitors per day to an average of 2.6K per day
- Increased page views to a 10K per day average. Slashed the bounce rate of 70% to 20%
T3 - The Think Tank
Created interactive ads and sites for Dell, Chase, Marriott, Microsoft, JCPenney, Cisco and Universal Studios
- Designed Go Bigger, a Flash site let for Dell, marketing the benefits of their wide screen and dual monitor setups
- Created wire frames, prototype and final design for Universal Studios Orlando UK site
- Produced flow chart, wire frame, prototype and final design for a major redesign of SB360 Designed new user experience for JCPenney's kids and babies online shopping destination
Texas Department of Aging and Disability Services
Specialized in consultation of creative technical design ideation and production of agency materials for prospective clients, public officials, news media, agency staff and the public
- Ensured that sites met strict state and federal accessibility guidelines
- Created an online image gallery for agency photography using open-source solutions such as PHP and MySQL
- Created the agency's online magazine with a striking, clean interface with valid accessible mark-up
- Overhauled the agency's state office internal site accessibility using well-structured code
Start-up Consulting
Holistic start-up marketing management: providing copy, concept and design and production
- Produced identity and web site for a custom home builder: Received a MAX award for best web site
- Created the Web site, identity and online marketing program for a personal aircraft broker. Resulted in a large number of prospective buyers, as well as inquiries about navigation and design from online executive aircraft firms
- Designed, created content and developed site to support thousand-person sales force. Planned a comprehensive online marketing campaign using online advertising, e-mail, affiliate programs and search-engine optimization
Comply Enterprises
Created concepts, consulted with creative director, finalized designs, oversaw production and final products. Leveraged extensive knowledge of production, software and hardware to train others
- Produced wire frames and prototype for Nicor, Illinois' natural gas provider and was awarded future project Automated online sales and marketing campaign for SunGard leveraging Perl, HTML and JavaScript
- Launched Saner Software's new release using a customized shopping cart for new products
- Developed UX forsite focused on housing developments for one of Chicago's largest community developers
- Created Pegasus TransTech site to streamline their national transportation imaging business