Randall Elliott

User Experience Architect

Austin, Texas

"While good design is aesthetically pleasing, great design inspires and enables."


PayPal and X.commerce Identity
Lead User Interface Designer — Dec 2011 - Present

Blending my interaction design muscle with my visual design prowess to make shopping online fun and pleasant

  • Developed an adaptive and responsive grid system, that leveraged time-tested design geometry, for rapid production
  • Created a UX and UI design pattern language resulting in a component framework for all Identity group user interfaces
  • Conceived a "bootstrap" type HTML, CSS and Javascript strategy for Lean and Agile product development
Commemorative Brands Inc.
Director of User Experience — May 2011 - Dec 2011

Created the user experience of a 70-year-old company's first foray into eCommerce

  • Crafted a shopping experience that balanced the off-line needs of sales reps who were fearful of online sales with the business requirements of first-to-market strategy, leveraging the Magento eCommerce platform
  • Looking to web-to-print competitors like Snapfish, Shutterfly and TinyPrints designed a photo graduation announcement web application that leveraged CBI's scholastic expertise
LIM, a Morningstar company
Lead User Interface Architect — Sep 2010 - May 2011

Led the user experience and user interface design of browser and software-based applications

  • Devised a faceted navigation to solve eCommere challenge of traversing a massive collection of time-series data
  • Conducted user interviews producing wire frames and prototypes to design a Microsoft Excel add-in
  • Streamlined internal user tools by designing a modular UI for each that integrated user experience
  • Created new data visualization design for a commodity dashboard, after extensive user requirements analysis
Springbox Interactive
Senior User Experience Designer — Mar 2008 - Sep 2010

As a senior UX designer at Springbox Interactive Marketing, I developed targeted online strategies

  • Reduced call center volume by applying IA and UX strategies to the PGi Online Customer Service Portal
  • Led a team which researched and designed a successful social hub targeting GenY for Dell Computers resulting in an additional $1.4M project and a 20% increase in revenue
  • Provided art direction and created the Designed for Dell flash site-let targeting GenY and X. Developed storyboards, set and directed a photo shoot creating a unique aesthetic
  • Optimized the main Dell Facebook fan page: increased page-views to over 274K with 1,913 wall posts Launched a Dell Lounge fan page: grew fan base to 42.5K in less than 6 months
  • Fashioned a whimsical campaign to Adopt a Mini: Over 5.5K tweets during the contest, 2K+ TwitPic views, 13.5K+ YouTube views
  • Originated the idea of a Swag Arcade to provide a giveaway platform to attract new opt-ins and widen brand awareness: Over 215K entries,15K page views and 2K opt-ins
  • Devised a custom community site, Dell Lounge, built on a tag based architecture with unique content targeting hip GenY And GenX men and women. Increased daily traffic from 300 visitors per day to an average of 2.6K per day
  • Increased page views to a 10K per day average. Slashed the bounce rate of 70% to 20%
T3 - The Think Tank
Senior User Experience Designer — Jan 20005 - Mar 2008

Created interactive ads and sites for Dell, Chase, Marriott, Microsoft, JCPenney, Cisco and Universal Studios

  • Designed Go Bigger, a Flash site let for Dell, marketing the benefits of their wide screen and dual monitor setups
  • Created wire frames, prototype and final design for Universal Studios Orlando UK site
  • Produced flow chart, wire frame, prototype and final design for a major redesign of SB360 Designed new user experience for JCPenney's kids and babies online shopping destination
Texas Department of Aging and Disability Services
Art Director — Nov 2002 - Jan 2005

Specialized in consultation of creative technical design ideation and production of agency materials for prospective clients, public officials, news media, agency staff and the public

  • Ensured that sites met strict state and federal accessibility guidelines
  • Created an online image gallery for agency photography using open-source solutions such as PHP and MySQL
  • Created the agency's online magazine with a striking, clean interface with valid accessible mark-up
  • Overhauled the agency's state office internal site accessibility using well-structured code
Start-up Consulting
User Experience Design — Dec 2001 - Nov 2002

Holistic start-up marketing management: providing copy, concept and design and production

  • Produced identity and web site for a custom home builder: Received a MAX award for best web site
  • Created the Web site, identity and online marketing program for a personal aircraft broker. Resulted in a large number of prospective buyers, as well as inquiries about navigation and design from online executive aircraft firms
  • Designed, created content and developed site to support thousand-person sales force. Planned a comprehensive online marketing campaign using online advertising, e-mail, affiliate programs and search-engine optimization
Comply Enterprises
Web and Graphic Designer — Sep 2000 - Dec 2001

Created concepts, consulted with creative director, finalized designs, oversaw production and final products. Leveraged extensive knowledge of production, software and hardware to train others

  • Produced wire frames and prototype for Nicor, Illinois' natural gas provider and was awarded future project Automated online sales and marketing campaign for SunGard leveraging Perl, HTML and JavaScript
  • Launched Saner Software's new release using a customized shopping cart for new products
  • Developed UX forsite focused on housing developments for one of Chicago's largest community developers
  • Created Pegasus TransTech site to streamline their national transportation imaging business


Applications —
Photoshop, Illustrator, Coda, OmniGraffle, Rally.
Languages —
HTML5, CSS3, Javascript and jQuery framework.
Technologies —
JSP, FreeMarker, Sprint API's and Magento eCommerce platform


  • Early real-world education through my entrepreneurial endeavor in which I originated a creative company, executed the business launch and generated half a million in annual sales
  • Continued education in interactive design and architecture, with focus on interactive architecture models, theory and persona development and how those apply to human computer interaction
  • Extensive training through the College of Dupage Certificate program in advertising and design Active member of the Austin IxDA chapter
  • Active member of the Austin IxDA chapter
  • Community involvement with IMPR, BDR, Ecology Action of Texas, MLF, APF, and UWCA Provided free seminars and learning groups for the Texas Advertising Group (TAG)
  • Completed an intensive Lean UX Workshop lead by Jeff Gothelf and Josh Seiden of Proof NYC